Prime Day Concert

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Prime Day Concert was Amazon’s live event in New York City celebrating 2,000 Prime members, featuring performances by Taylor Swift, Dua Lipa, SZA, and Becky G, with hosting by Jane Lynch. The show was livestreamed to 200 million Amazon Prime members across the globe.

I directed the event’s visual design, oversaw the venue’s environmental design in partnership with an agency, managed artist approvals and styled the immersive photo experience and VIP lounge for Rivet, Amazon’s private-label furniture brand.

The deliverables

  • Venue environmental design

  • Attendee experience

  • Printed collateral

  • Event style guide

  • Onsite graphics and traffic drivers

  • Social assets

  • :15 and :30 pre and post-show trailers

In the press

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“The show, which was livestreamed to all 200 million Amazon Prime members across the globe, saw New York’s dowdy Hammerstein Ballroom tricked out to the hilt, with a gigantic video screen spanning the entire front of the ballroom — and eye-popping visuals ranging from digital effects to sprawling nature scenes — and a stage that was a light show in itself."

— Variety
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