Fire TV
The Fire TV Omni Mini-LED Series is the most immersive and innovative Amazon Fire TV yet. It is jam-packed with innovative smart features, stunning artwork, lightning fast gaming and Dolby Atmos audio. As the lead art director on the project, I drove the development of CGI assets and directed the onsite experience and marketing video.
The deliverables
Marketing video (:30, :15)
CGI assets (static and motion)
Launch-day traffic drivers
Kudos
“These new additions mark the 10th anniversary of Fire TV, which has evolved from a simple streaming device to a comprehensive platform encompassing TVs, soundbars, and a vast content library. With this latest expansion, Amazon is further solidifying its position in the competitive home entertainment market.”
"The result of your work is outstanding — the detail pages and category creative look amazing. Allison, you stepped up to lead the creative direction brilliantly — be proud of the exceptional work.”
-Dan Tuckman, Principal Product Marketing for FireTV
In other news
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