Celebremos
Celebremos is a bespoke onsite experience for Hispanic Heritage Month, highlighting Amazon’s commitment to the Hispanic American community by celebrating their history, heritage, contributions, and ambitions. We collaborated with Niege Borges, who created custom illustrations featured onsite, in out-of-home placements, and across social channels. The campaign drove 3.8M impressions to the landing page in its first month.
The deliverables
A suite of custom icons, illustrations, patterns and accents
Dedicated event style guide
Traffic drivers for onsite
Custom landing page experience
Animated GIFs
Social assets
