Holiday Home Gift Guide
Amazon’s Home Gift Guide is an onsite experience and extension of the holiday campaign. I brought 2,200 products from 21 different categories to life through carefully considered art direction.
The end-result? 13 billion impressions globally and 74% YoY increase for gift guides.
FUN FACT →
The cardboard box has become a notable brand element of Amazon. I reimagined the cardboard box and leveraged newfound designs as styling cues within sets.
The deliverables
A dedicated landing page experience
Onsite traffic drivers
Social assets
Animated GIFs
21 individual category pages
