Nordstrom
During my time at Nordstrom, I was one of the lead designers for the Beauty category. I collaborated and innovated with UX and marketing on weekly content and brand takeovers that were used onsite, in emails and as traffic drivers to entice customers.
I pioneered a first-of-its-kind interactive header in partnership with marketing and UX, driving customers to a personalized landing experience to discover their Perfect Foundation. I led concept development for the campaign across the landing page, email campaign, and interactive header, ensuring a cohesive and engaging experience. The header achieved 86% customer engagement, delivering a highly personalized and impactful interaction.
