With Pride

With Pride encapsulated bold colors, expressive typography, and vibrant illustrations — striking a balance that is both unique and joyful. For this event, Amazon was not only celebrating, but empowering LGBTQ+ business owners, artists, authors, innovators, and all its customers with direct actions across categories.

We partnered with Leandro Assis, an illustrator from the LGBTQ+ community, who created custom illustrations that were used onsite, out of home and on social.