Black History Makers celebrated the impact of Black entrepreneurship during Black History Month through a dynamic, media-rich Amazon experience. The campaign spotlighted entrepreneurs and activists, surfaced career opportunities, and amplified Black-owned businesses through curated storytelling and commerce.

I led a fully integrated digital ecosystem anchored by an immersive landing page and launch-day homepage takeover, seamlessly guiding customers into the experience and across supporting category environments.

FUN FACT →

In partnership with Amazon’s internal affinity group the Black Employee Network, we turned to Black publications like Jet and Ebony for authentic references of color palette and typography.