You’re Invited was Amazon’s Holiday campaign centered on the joy of gathering and celebrating with loved ones. The goal was to deliver a festive, welcoming shopping experience through a rich seasonal palette, elevated styling, and a textural, wrapping paper–inspired design system.
I led campaign concepting, trend research and comprehensive style guide creation — establishing direction across messaging, color, typography, motion, photography, and design. The guide also included a suite of downloadable photography and motion assets to ensure consistent execution across channels.
