Rivet
I led creative direction for 28 brand campaigns for Rivet, Amazon’s largest private-label furniture launch, targeting urban millennials. A key focus was strengthening seasonal relevance through styling, set design, and color. I introduced layered foliage, food styling, moodier palettes, and richly styled environments to fully capture the tone and timing of each seasonal launch.
The deliverables
28 unique campaigns, 120+ photo assets
Social assets
Traffic drivers
Animated GIFs
