Fire TV Soundbar Plus
The Fire TV Soundbar Plus upgrades the entertainment and home theater experience for customers by providing a extra bass, clear dialogue, Dolby Atmos and DTS:X to fill the room with epic sound.
I spearheaded the art direction driving the development of CGI assets and overseeing the design and implementation of the onsite experience and launch-day traffic drivers.
Three device landing pages on Amazon.com
CGI motion and static assets
Launch-day traffic drivers
The deliverables
Kudos
“These new additions mark the 10th anniversary of Fire TV, which has evolved from a simple streaming device to a comprehensive platform encompassing TVs, soundbars, and a vast content library. With this latest expansion, Amazon is further solidifying its position in the competitive home entertainment market.”
"The result of your work is outstanding — the detail pages and category creative look amazing. Allison, you stepped up to lead the creative direction brilliantly — be proud of the exceptional work.”
-Dan Tuckman, Principal Product Marketing for FireTV
In other news
As seen in Tech Radar | T3 | EnGadget
THE TEAM
Art Director: Allison Wagner
Creative Director: Julia Finch
Copywriter: Margaret Ann Boeker
3D Team: Katie Sink, Nathan Heal
Strategy: Will Taylor, Rob Henson and Win Platt
Design: Youmin Park
Head of Brand Creative: Darryl Mascarenhas
Product Marketing: Dan Tuckman
